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Toto Wolff Preparing to Sell Shareholding Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6 billion – a record for an F1 team – following the McLaren team was appraised at £3.5bn in an adjustment to corporate structure last September.

The Austrian executive, who holds one-third of Mercedes F1, plans to divest a shareholding in the region of five percent.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own a third of the company.

A Mercedes spokesperson said: "We will be making no official statement on this. The governance of Mercedes F1 will remain unaltered, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Valuation Increase

The deal would represent a substantial rise in value of Mercedes F1 since Ineos bought its share for £208 million in 2022.

The rise reflects the growth in valuations of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which debuted last summer and has grossed more than $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports film to date.

Present Standings

The Mercedes team are runner-up in the team standings, behind McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer George Russell has won two of the 21 grands prix so far and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Written by

Victoria Rodriguez

Tech journalist and innovation analyst with a passion for exploring emerging technologies and their impact on daily life.

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